Sewing is more than a hobby

SEWING IS THE NEW LIFESTYLE

Craft. Style. Self-expression — woven into everyday life. From sewing machines, furniture and beyond, GUR has you covered with everything you need to live the sewing lifestyle.

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The GUR Story

Over 45 Years of  Sewing Passion

GUR is a proud, family-run business with a rich history spanning more than 45 years in the sewing industry. What began as a small family venture in Birmingham in the late 1970s has grown into one of the UK’s most trusted and respected names in sewing — both online and in-store. From humble beginnings repairing and supplying sewing machines in the local community, we’ve built a reputation for quality, integrity, and personal service that still defines us today.

As main agents for leading brands such as Brother, Janome, Elna, Jaguar, Novum, Horn, and Stitchmaster, we’ve developed long-standing partnerships that allow us to offer the very best sewing machines and accessories at competitive prices. Our strong industry connections and buying power mean we pass real value on to our customers — without compromising on quality or support.

What Our Customers Say

Our commitment to service and customer satisfaction is reflected in the hundreds of positive reviews we’ve received over the years

I am really delighted with my new sewing machine and enjoying trying out quilting attachments which were included in the purchase. I found the website very easy and efficient to use and the machine arrived the day after purchase which was excellent. I would certainly recommend G.U.R. sewing Centre to anyone looking to buy a new machine. Thank you so much.

- MRS JENNY WADE

Excellent service. Order delivered on the nominated day at the stated time. It was possible to track the delivery progress in my area within 15 minutes and the courier was very cheerful and helpful carrying the parcel up to our flat on the 1st. floor. Thanks all round.

- Mr P J Baker

I would recommend GUR to anyone looking to buy a machine or any other sewing aids. The online order site is so easy, delivery is quick and arrives when they say it will. Their prices are very competitive. Overall, a very good company to deal with. My machine is lovely and very good value for money.

- Naureen Breen

First-class service from G.U.R. Excellent company to deal with. Very professional and no stress whatsoever from ordering to delivery. Would highly recommend.

- Anne Steele

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Part of the  Sewing Journey

At GUR, we believe sewing is more than a hobby — it’s a lifestyle, a form of expression, and for many, a lifelong passion. Whether you’re just getting started or you’ve been sewing for years, we’re here to support you with expert advice, reliable products, and a warm, community-focused approach.

When you shop with GUR, you’re not just another order number. You’re part of our extended sewing family. We’re proud to serve generations of customers who return to us time and time again — and we’re excited to be part of your sewing journey.

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Made By You

Show us what you’re making! Tag #MakeWithGUR for a chance to be featured or share your wonderful creations here

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Expert Support Backed by our Dedicated Workshop

One of the things that truly sets GUR apart is our on-site, fully equipped workshop. Staffed by trained technicians, our service centre handles repairs, maintenance, and warranty support exclusively for the machines we sell. Whether it’s a routine check or a more technical issue, our workshop ensures that your investment is looked after properly — with genuine parts and expert care.

We stand behind the products we sell, and we’re here to help long after your purchase.

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Education

Find out why GUR Sewing Centre are preferred by hundreds of schools, colleges, universities, and sewing schools.

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Charity

GUR are proud to be committed to supporting charitable causes and community-driven projects. We aim to make a positive impact by helping those in need and empowering communities through sewing and education.

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Sewing Groups

Let’s come together and create – GUR proudly supporting sewing groups and community projects.

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