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Craft. Style. Self-expression — woven into everyday life. From sewing machines, furniture and beyond, GUR has you covered with everything you need to live the sewing lifestyle.
GUR is a proud, family-run business with a rich history spanning more than 45 years in the sewing industry. What began as a small family venture in Birmingham in the late 1970s has grown into one of the UK’s most trusted and respected names in sewing — both online and in-store. From humble beginnings repairing and supplying sewing machines in the local community, we’ve built a reputation for quality, integrity, and personal service that still defines us today.
As main agents for leading brands such as Brother, Janome, Elna, Jaguar, Novum, Horn, and Stitchmaster, we’ve developed long-standing partnerships that allow us to offer the very best sewing machines and accessories at competitive prices. Our strong industry connections and buying power mean we pass real value on to our customers — without compromising on quality or support.
Our commitment to service and customer satisfaction is reflected in the hundreds of positive reviews we’ve received over the years
GUR were very very helpful on the phone when I was desperately searching for the guides that fit my machine. They posted it out straight away and the guide bars arrived the next morning by 10am. Wonderful help and very fast postage. Thank you
Procrastinated for years about buying an overlocker and finally took the plunge. When it arrived, it wouldn't work (operator error!), and having emailed them about it, I received a very quick and thorough email from them running through all the possible issues step by step and giving me plenty of confidence to know, that if none of these suggestions resolved the issue, they would be there waiting and ready to help further. After following their suggestions, the machine works perfectly – that extra 1mm of push on the socket did it's magic! Now anything that doesn't move gets overlocked! Extremely happy with my overlocker and the level of service/support offered from the outset. Thanks
Brilliant customer service, couldn’t have been nicer. Thank you Palma. Love my new machine, easy to set up, going have lots of fun.
They were really helpful with getting me the best deal. Had a minor setback with delivery, were in up to date constantly and arrived quicker than expected. A really great company to buy from, always great quality.
At GUR, we believe sewing is more than a hobby — it’s a lifestyle, a form of expression, and for many, a lifelong passion. Whether you’re just getting started or you’ve been sewing for years, we’re here to support you with expert advice, reliable products, and a warm, community-focused approach.
When you shop with GUR, you’re not just another order number. You’re part of our extended sewing family. We’re proud to serve generations of customers who return to us time and time again — and we’re excited to be part of your sewing journey.
Show us what you’re making! Tag #MakeWithGUR for a chance to be featured or share your wonderful creations here
One of the things that truly sets GUR apart is our on-site, fully equipped workshop. Staffed by trained technicians, our service centre handles repairs, maintenance, and warranty support exclusively for the machines we sell. Whether it’s a routine check or a more technical issue, our workshop ensures that your investment is looked after properly — with genuine parts and expert care.
We stand behind the products we sell, and we’re here to help long after your purchase.
Find out why GUR Sewing Machines are preferred by hundreds of schools, colleges, universities, and sewing schools.
GUR are proud to be committed to supporting charitable causes and community-driven projects. We aim to make a positive impact by helping those in need and empowering communities through sewing and education.
Let’s come together and create – GUR proudly supporting sewing groups and community projects.
